Marvel's New Hero Wants To Save The World — And The Citrus Industry : NPR

Captain Citrus was sponsored by Florida's orange growers, whose profits are being hurt by disease and declining consumer demand for orange juice. They hope the comic character will boost sales.
Captain Citrus was sponsored by Florida's orange growers, whose profits are being hurt by disease and declining consumer demand for orange juice. They hope the comic character will boost sales.

Comic book companies horde thousands of characters for future use : Planet Money : NPR

Marvel's new hero wants to save the world -- and the citrus industry

Marvel's New Hero Wants To Save The World — And The Citrus Industry

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MARVEL + The FOOD GROUP “CAPTAIN CITRUS” CAMPAIGN

Marvel's New Hero Wants To Save The World — And The Citrus Industry : NPR

Marvel's New Hero Wants To Save The World — And The Citrus Industry : NPR

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